Application for Coordinator, Sponsorship & Partnerships

I know what it takes to make a partnership feel powerful—on paper, backstage, and in the room.

Hi, I'm Channing—an entertainment partnerships and event operations leader who turns sponsor commitments into polished materials, prepared leaders, and memorable audience experiences.

Atlanta • Los AngelesPrepared for NICE CROWD
Channing B. McBride professional headshot

An Open Letter

Dear NICE CROWD,

What draws me to NICE CROWD is not simply the opportunity to work with sponsors. It is the opportunity to help build the kind of gathering where culture, story, community, and brand partnership meet with intention.

For nearly three decades, your work has created space for Black storytellers, filmmakers, artists, executives, and audiences to encounter one another in ways that move careers and culture forward. I understand that the strength of an experience like ABFF is not only what the audience sees. It is also the precision behind every commitment, every approval, every partner touchpoint, and every moment a brand is invited into the story.

That is where I do my best work.

I bring more than eight years of experience leading entertainment operations, live-event delivery, executive support, creative production, and partner-facing work. I have produced a four-week, 14-city national tour across every U.S. time zone, helped deliver a 7,000-plus-attendee conference on a six-week timeline, managed publisher relationships across three book releases for a New York Times bestselling author, and overseen more than $1 million in divisional budgets.

But the experience that best explains how I would serve NICE CROWD happened in the final minutes before a sponsor appeal.

At a 7,000-person conference, the leaders scheduled to deliver an onstage sponsorship appeal had not fully reviewed the required materials. With only 15 minutes remaining, I analyzed the sponsorship documentation, isolated the essential message, connected it to the leaders' own lived experiences, and drafted a personalized story they could deliver with confidence. The audience saw prepared leaders and an authentic appeal. The sponsor saw its commitment honored. Behind the scenes, I made sure neither side felt the pressure of what had almost gone wrong.

I protect the relationship, master the details, and equip the people carrying the message.

NICE CROWD is looking for someone who can support the full sponsorship lifecycle—from research and proposals to communication, activation, fulfillment, and recap reporting. I have built systems for exactly that kind of work: sponsorship proposal experiences, agreement and invoice tracking, executive briefing materials, partner communications, VIP logistics, vendor coordination, onsite execution, and post-event follow-through.

I would be proud to bring that combination of writing, judgment, cultural awareness, and operational discipline to your team. I am especially energized by the opportunity to help brands participate in NICE CROWD's events in ways that feel thoughtful, credible, and genuinely connected to the audiences they serve.

Warmly,

Channing B. McBride

Selected Work

Sponsorship work in practice.

Sponsorship Proposal Experience

JHP

Blameless Tour

Jackie Hill Perry — Blameless Tour Sponsorship Experience

A digital sponsorship proposal experience designed to move prospective partners from initial interest to a clear understanding of audience, opportunity, deliverables, and next steps.

Built with AI-enabled workflows to accelerate proposal development while preserving strategic clarity, brand voice, and a premium partner experience.

Explore the Sponsorship Website

Defining Moment

Fifteen minutes. One sponsor commitment. A room of 7,000 people.

01

Read the room

Leaders were minutes from the stage without a clear narrative.

02

Decode the commitment

Reviewed sponsor requirements and identified the non-negotiable message.

03

Find the human story

Connected the sponsor's purpose to the leaders' lived experiences.

04

Prepare the moment

Delivered a clear, authentic appeal that protected the sponsor and empowered the speakers.

I do not just manage what happens behind the scenes. I prepare the people who must carry the message in public.

By The Numbers

Scale, timing, and stewardship — proven in the room.

14
Cities

National tour produced across all U.S. time zones

7,000+
Attendees

Conference delivered on a six-week timeline

200+
Volunteers

Mobilized for a large-scale live experience

$1M+
Budget

Divisional budget oversight

3
Book Releases

Publisher relationships and asset delivery

5–7
Vendors / City

Multi-market production coordination

What I Would Bring

Four disciplines, one integrated craft.

01

Sponsor Stewardship

Responsive communication, accurate records, clear approvals, and an exceptional day-to-day partner experience.

02

Persuasive Materials

Proposals, pitch experiences, executive briefings, presentations, and story-driven language that make the opportunity easy to understand and believe in.

03

Activation Command

Cross-functional timelines, asset tracking, VIP and talent logistics, vendor alignment, onsite troubleshooting, and fulfillment.

04

Operational Intelligence

Systems that surface risk early, clarify ownership, protect deadlines, and improve the sponsorship process from prospecting through recap.

Alignment

Why NICE CROWD?

01

The Power of Gathering

I believe the most meaningful events create belonging, access, and momentum—not simply attendance.

02

Storytelling That Moves Culture

My background across film, television, publishing, live events, and executive communications enables me to protect both the message and the machinery behind it.

03

Meaningful Brand Participation

I approach sponsorship as a relationship among the brand, the property, and the audience, with every deliverable serving the larger experience.

Let's Talk

Let's build the partnerships and moments people remember.